Out-of-the-box Dynamics 365 Marketing goes someway to supporting this, providing the ability to add personalized text fields in your email marketing communications, so customer name, loyalty level etc. can be included as text within the message, however, for more sophisticated personalization, including images and segmentation based on multiple conditions you need to start writing code. 
 
For this reason we have developed our Dynamic Content Tool for Marketing Emails, to provide a simple user interface that enables non-programmers to generate sophisticated personalized dynamic content via a graphical user interface. 
 
The tool has a proven track record, and is used by global B2C and B2B organizations, delivering in excess of 100,000 content combinations from a single email design. 
 
Click Here to read more about our Dynamic Email Content tool, or contact us via the form below to arrange a demonstration.