Time for Change

In January 2013 Vepro Ltd. launched as a marketing and sales automation consultancy business at a time, when more and more companies were facing the challenge to join their marketing, sales and customer service efforts into a single, customer-centric organization. Perfect timing, we felt, to offer top expertise in the field of integrated marketing and customer relationship management, combined with the promise to deliver impactful software implementations. Our concept immediately caught on, resulting in +40% year-on-year business growth and customers joining from 14 countries around the world.

Combining our knowledge about marketing and sales organizations, their processes and challenges with mastery of the underlying software technology to form impactful business solutions, we soon made a key decision: We would not be 'vendor-agnostic' solution consultants, assisting clients in software selection processes, conducting 'solution bake-offs'. Instead, we became true experts in a single, integrated software platform which needed to be both flexible and feature-rich enough to be configured to 'out of the box' meet our customer's business requirements.

The right Solution Platform

Back in 2013, we decided the foundation for 'our' platform to be Microsoft Dynamics: Its customer relationship management (CRM) and enterprise resource planning (ERP) components seamlessly integrated with the new marketing, social engagement and customer service modules. Together they formed a truly compelling solution proposition for businesses large and small, anywhere.

Then, in 2016, we were amongst the first Microsoft Dynamics 365 expert teams to fully embrace the opportunities arising from Microsoft's unique, strategic partnership with Adobe, adding the Adobe Experience Cloud to our enterprise solution portfolio. The sudden availability of world-class cross-channel campaign orchestration, targeting and testing, profile and audience management as well as experience management and media optimization tools clearly was a game-changer and therefore became integral part of our future solution architecture strategy.