“To transform how you operate and to become a leader requires an internal transformation. We found Microsoft Dynamics CRM had what we needed, and now we’re shifting our focus to ensure our campaigns are relevant to the guest, rather than the business because it’s the guest who drives our business.”

Abdullatif Awadh,

Director of Customer Relationship Marketing, Jumeriah Hotels & Resorts.

The Visionary Awards recognize Microsoft customers who achieved notable accomplishments with their Microsoft solutions. The 2015 Visionary Awards, which are presented in nine categories, recognize and celebrate Microsoft customers that have achieved notable accomplishments using Microsoft solutions. This year’s winners were chosen from nominations of Microsoft customers across EMEA, including 34 showcase customers for Convergence 2015 EMEA. Established in 1997, the Visionary Awards are awarded each year at the Convergence conference.

The team here at Vepro is extremely proud that our work with Jumeirah Group has been recognized by Microsoft as an outstanding software solution implementation project, combining the strengths of Microsoft Dynamics Marketing and CRM into a seamless and powerful customer engagement platform proposition.

To learn more about Jumeirah's collaborative and innovative use of technologies to enhance marketing operations, executing with greater insight and clarity, read their full customer story on the Microsoft website.