Jumeirah Hotels & Resorts, owners of some of the world’s most luxurious hotels like the Burj Al Arab Jumeirah, already has a reputation for delivering world-class hospitality. Company leaders saw an opportunity to improve segmentation and campaign management, leveraging the vast data from the customer loyalty program. Vepro helped Jumeirah to implement Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing to create a personalized, targeted and relevant marketing experience that continues to drive an increase in revenue year-on-year.

"With the help of our solution implementation partner Vepro, Jumeirah is implementing Microsoft Dynamics 365 to connect our marketing, booking, and customer service systems. Marketing teams can use Dynamics 365 for Marketing to identify specific customer segments before pushing those lists into targeted campaigns. The tools’ sophisticated cross-campaign rules ensure that Jumeirah customers receive timely messages without suffering from marketing messaging fatigue. 

We saw our email-open rate nearly double to 50 percent and we’re seeing a year-over-year increase in revenue because we are marketing to customers differently with Microsoft Dynamics 365."

Abdullatif Awadh

Jumeirah Hotels & Resorts

Director of Customer Relationship Management